How I escaped the blogging monetization trap

“Can I make money through blogging?”

You’ll see this query appear repeatedly in threads across the internet as responders continue to miss-answer the question.

Look at Quora or Reddit and you’ll find hundred of similar stock answers: use Adsense, sell a product or try affiliate marketing. These common responses are given and everyone goes their separate ways.

Until the question pops up again. Rinse. Repeat.

This cycle doesn’t exist because the inquirers are stupid. It’s because their question was never answered. They didn’t ask “how to make money on the internet”, they asked “can I make money through blogging.

When you understand that the purpose of a blog is create content that the author enjoys producing, you realize that these common solutions either fail, or they degrade the quality of the content so much that they might as well fail.

Solution #1: Sell a Product/Course

What this solution essentially tells you to do is stop blogging. It wants you to divert attention away from writing and put it towards product development instead.

Solution #2: Affiliate Programs

This is an enormous topic that can (and will) be the topic of an article itself. But just know that affiliate programs are an adversarial process. Their interests are not aligned with yours. You forfeit integrity, creativity and editorial control for the price of pumpkin latte a week… if that.

For them to win you must lose.

Solution #3: Banner Ads

This is the only solution that answers the original query of how to make money with blogging… but it comes at a price. Banner ads corrupt the user experience for your audience and can lead to you losing a tenth of your traffic.

And that’s the good news.

In addition to the awful effects these ads can have on your blog, the average blogger won’t make more than $5 a month.

To answer the question of “can I make money through blogging”, I would say that it was difficult.

And I say was because I believe I can offer a better alternative.

Traditionally, your best bet at making money without turning your blog into the content equivalent of a puppy mill through low value banner ads, was to rely on the goodwill of your audience.

This included membership programs, paywalls or even asking for support through sites like Patreon.

What I suggest now is, the solution we developed to address this exact problem.

Bloggers that desire a revenue stream that respects their editorial line will finally have a consistent option.

Presscast allows advertisers to embed their text into your article for a price you set.

You retain final say. You can suggest edits and placement. And if the fit just doesn’t work. You can say no.

For the first time publishers:

  1. Can earn revenue for their content rather than their traffic.
  2. Make a living by allowing advertisers to contribute to their work rather than detract from it.
  3. Be rewarded for integrity and accountability rather than click bait and soulless content.

Before the answer to “can I make money through blogging” was a convoluted list of alternatives.

Now, the answer is yes.

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